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Four Questions that Undermine Social Media: Can You Answer What Amanda Chapel Has Posed?

The anonymous Twitter account @amandachapel takes great joy in critiquing social media luminaries and serving as a contrarian voice in the echo chamber of social media. While this person can be caustic and take personal shots at people, I find the industry commentary and most of her questions to be of value. Just this morning [...]
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Invest, Don’t Test: Planning Your 2010 Internet Budget

[September 24, 2009] Stop guessing at how much you should allocate to your budget next year for Internet initiatives. There are tens of thousands of dollars in your existing budget that could be cut if you had insight on the web-based tools and applications that can save you time and money to be more effective [...]
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