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Case Study

Hotbox Pizza

Creative Director Mike Rendel talks about how creating a brand from the ground up and staying committed to our customers has allowed Hot Box Pizza to develop a way of life and identity for their customers.

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Selling pizza to college kids isn't a new idea. Using interactive tools to build a community that truly helps to shape the brand, lifestyle and product, is.

The Challenge:

• Develop and launch a new brand.
• Create and engage an audience.
• Have fun, grow the business, expand to other markets.

The Solution:

• Create an online following of "Box Stars".
• Develop ongoing promotions (both live and virtual).
• Consistent messaging that defines the brand, from in-store design to unique web-based initiatives and special events.

The Results:

• Active community of thousands of Box Stars.
• Late night weekend crowds have lines out the door.
• Expansion to new locations.