Dyslexia Institute of Indiana

Dyslexia Institute of Indiana

How do you expose an issue that affects 15% of children?

The Dyslexia Institute of Indiana turned to MediaSauce to find a fresh alternative to drive more awareness. After comprehensive research and collaborative strategic sessions, we developed a CMS-driven responsive website and a set of marketing tools rooted in neuroscience. The outcome is a stunning visual display of messages that speak clearly to schools, tutors, donors, parents and their children about how they can overcome their learning disabilities.

Their outdated website needed to be rethought and rebuilt in order to better connect with key audiences, provide improved content management capabilities, and ultimately, drive enrollment in two key programs by 20%.

After spending time with students and their parents, MediaSauce rewrote the Dyslexia Institute of Indiana’s value proposition by uncovering the true fears and triumphs around their students’ learning disabilities. This process then lead to the creation of neuromarketing messaging claims and a series of strategic assets describing the journey a family encounters while facing and overcoming reading challenges.

Applying neuromarketing principles to the non-profit sector can produce powerful results. The problem-solving tools developed for the Dyslexia Institute of Indiana continue to help families understand and navigate one of the most complicated and emotionally-charged situations they will ever face.

MediaSauce was chosen as our marketing firm because of their fresh approach of using neuroscience and an understanding about our reptilian brain’s response when dealing with the associated pain individuals have when struggling with dyslexia. As we developed the DII claims I was quite intrigued with their fresh ideas I never thought about even though I have been in this field for over 20 years. Fresh results are unfolding but our new images step off the page and are helping us tell our story. We have been very pleased with our new partnership with MediaSauce.

Rosie HickleExecutive Director

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