Herff Jones Yearbooks “Why Herff”
Celebrating Educators
Being an educator isn’t easy. It takes passion and a deep commitment to a powerful cause to spend each day battling shrinking budgets, distracted students, and test-based measurement. Those who teach deserve recognition and celebration.
After years of working together on several marketing and product innovation projects, Herff Jones trusts MediaSauce to help bring their story to life in new ways.
The outcome was to build understanding and raise awareness of Herff Jones’ products and organizational ethos to targeted prospects at various levels of the school system.
Articulating a story that connects at a personal level with the intended audience, in this case, educators, is powerful and rewarding, both for achieving the project goals and for all those who help to create it.
The video helped to open doors and establish sales meetings, but it also helped Herff Jones articulate some of its core value in a moving way.
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Herff Jones Yearbooks – Stitch